According to National Association of Realtors, in today’s world, 84 percent of home buyers start their search online. This means, your home needs to make a strong virtual impression. Your home’s first impression may not be one that is face to face with a prospective buyer. This could be made through online photos. Usually, as you begin the listing process, your agent will want to set up a time to come and photograph your home.
So, how can you stage your home to be photo ready?
It’s like creating a story line. Potential home buyers are looking for certain amenities and specifications during their buying process, not only that, they are also looking for a home that will give them the lifestyle they seek. To achieve this, you need to make sure your home has an ambiance that is appealing. Remember, a properly staged home can tell this story in pictures.
You must have a plan to create that virtual experience and ambiance. Check out the demographic of your buyers and will the home gets interest from empty-nesters, large families, or vacationers? Once you’ve figured it out, consider what story each room should display.
First step for all sellers is to remove clutter. Have a box ready and walk through each room. Pick up the kids’ toys and games and take those old magazines and paper to the recycling bin.
Then, tidy up! The first one that the buyers will notice is if there are marks on the wall and dust bunnies on the floor. They will also notice if your kitchen sink is full of dishes. So better sweep the floors and wipe down counters and mirrors. You should replace burnt out light bulbs as well. And give each surface a nice dusting.
After all of that fuss, make repairs. Any serious or obvious issues in your home that need attention? Potential buyers take note of this one. This includes that cabinet door you took off to repair, and the tile work that needs to be re-grouted. Those terribly dated wallpapers and borders is included too. Make sure that these repairs are done before your photos are taken to increase the number of potential buyers who’ll want to request a showing.
Once that your rooms are clean, de-cluttered, and in good repair, it’s time to “edit.” Come back and take a look at each room with a new point of view. Less is more when it comes to photos. In a story line, you should make the room shine through. Remove those unnecessary knick-knacks and décor.
Check if your home has that good entertaining potential. If not, you should set up your dining room and table with your best china. Lit up those candles and set out fresh flowers. As for the kitchen, you should have a plate of fresh baked cookies sitting on a plate. Don’t forget to take pictures of the yard and landscaping, as well.
Get the natural light. Most buyers look for home that are light and bright. Not only that, natural light also has a way of opening up spaces. Arrange a time for a photographer to come when the sun is still out.
Have the photographer take several pictures of each room and from different angles as well. Most MLS sites allow for your agent to list over 20 pictures of a home. This is the time to show off your property to the potential home buyers. So better post as much as you can in order to give them the clearest vision of your home and its setup.
Source: realtytimes.com, homeexpertsforyou.com, raywhite.com
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